The Floral logo design for the Fashion and Pamper Expo, scheduled for Spring 2018 in Penrih. 

A well-designed logo is crucial for any event as it not only represents the event’s brand identity but also attracts potential attendees.

To start, we had to determine the target audience and the theme of the event. As the event was centered around fashion and pampering, we wanted the logo to convey a sense of elegance, luxury, and femininity. We also wanted to incorporate floral elements to capture the essence of springtime and beauty.